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هویت برند
As we will discuss further, some of these countercultures spawned new business models (such as sharing economies) and alternative approaches to brand identity formation.
At the same time, the advertising industry shifted its focus from selling products with brand identity to selling brand identity as something that attaches to people, just as our screens became aspects of our lives, perhaps even extensions of our bodies, through which we engage with others, consume, and produce our selves.
In 2015, Frozen was predicted to become the biggest franchise ever, lasting into the twenty-second century.18 Through the franchise, Frozen's brand identity can touch all areas of a child's life.
Thus, brand identity shapes the child's culture, informing their values, tastes, and perspectives.
By the end of the nineteenth century, companies had begun to forge distinctive brand identities around their products through the consistent use of slogans and images.
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